Joy is an emotion that every person on the planet deserves to feel and experience. While joy can be playful and celebratory, it also holds deeper meaning, rooted in compassion, connection, and care for others.

At Luxe Borsa, we believe that the warmth and happiness of the holiday season should be accessible to everyone. However, for many, the joy of this time of year is overshadowed by financial hardship.

Our mission is to spread joy by helping people around the world who cannot afford holiday gifts. We believe everyone deserves to experience a warm, caring, and joyful holiday, regardless of circumstance.

In 2024, we launched the Global Fund for Holiday Joy to make sure no one feels left out during this season of giving. By investing in this fund, we are committed to bringing smiles, gifts, and moments of happiness to those in need, making the holidays brighter for everyone.

Because joy is not just a privilege — it’s a gift the world deserves to share.

If the joy of the holidays were a flower, kindness and generosity would be its roots. These roots, like the spirit of giving, aren’t always visible, but they are essential to helping joy grow and flourish.

Just as a flower needs water, sunlight, and care, the happiness of the holiday season requires intentional acts of compassion. It thrives when every person feels seen, valued, and included.

Through our Global Fund for Holiday Joy, we are dedicated to cultivating these roots by helping those in need experience the warmth of the season. With thoughtful gestures, shared moments, and gifts that light up hearts, we nurture joy so that it can bloom beautifully in every home.

Because when we care for each other, joy blossoms and that is the true spirit of the holidays.

We believe in the collective strength of communities and the power of kindness. To spread joy during the holidays, we have partnered with passionate leaders and changemakers dedicated to supporting those in need.

Together, through our Global Fund for Holiday Joy, we are working locally and globally to ensure that everyone, regardless of circumstance, experiences the warmth and happiness of the holiday season.

Our council brings together voices from diverse backgrounds, united by a shared belief: joy is for everyone. By fostering acts of generosity and care, we aim to create a world where no one feels left out during this special time of year.

We collaborate with organizations that are dedicated to spreading kindness, joy, and holiday cheer to individuals and families facing financial hardship. These partners work tirelessly to ensure that gifts, and moments of happiness reach those who need them most.

Together, we are committed to building a holiday season where no one feels forgotten. Through these partnerships, we aim to make joy accessible to everyone, at the most meaningful time of the year.